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    請使用永久網址來引用或連結此文件: http://chur.chu.edu.tw/handle/987654321/36673


    題名: Study on the Willingness of Users of Facebook Fan Pages Managed by the Hospitality Industry to Share Message
    作者: 王秀媛
    Wang, Hsiu-Yuan
    貢獻者: 餐旅管理學系
    Hospitality Management
    關鍵詞: Fan page;Theory of Planned Behavior;Willingness to share;Organizational citizenship behavior
    Fan page;Theory of Planned Behavior;Willingness to share;Organizational citizenship behavior
    日期: 2013
    上傳時間: 2014-06-27 15:20:50 (UTC+8)
    摘要: With the growing development of the Internet, dissemination of information has become much faster. The channel that enterprises deliver their marketing and promotional information is no longer limited to traditional TV commercials and print advertisement.
    With the growing development of the Internet, dissemination of information has become much faster. The channel that enterprises deliver their marketing and promotional information is no longer limited to traditional TV commercials and print advertisement.
    顯示於類別:[餐旅管理學系] 研討會論文

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