Study on the Willingness of Users of Facebook Fan Pages Managed by the Hospitality Industry to Share Message

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题名:	Study on the Willingness of Users of Facebook Fan Pages Managed by the Hospitality Industry to Share Message
作者:	王秀媛 Wang, Hsiu-Yuan
贡献者:	餐旅管理學系 Hospitality Management
关键词:	Fan page;Theory of Planned Behavior;Willingness to share;Organizational citizenship behavior Fan page;Theory of Planned Behavior;Willingness to share;Organizational citizenship behavior
日期:	2013
上传时间:	2014-06-27 15:20:50 (UTC+8)
摘要:	With the growing development of the Internet, dissemination of information has become much faster. The channel that enterprises deliver their marketing and promotional information is no longer limited to traditional TV commercials and print advertisement. With the growing development of the Internet, dissemination of information has become much faster. The channel that enterprises deliver their marketing and promotional information is no longer limited to traditional TV commercials and print advertisement.
显示于类别:	[餐旅管理學系] 研討會論文

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