Study on the Willingness of Users of Facebook Fan Pages Managed by the Hospitality Industry to Share Message

CHUR > College of Tourism > Department of Hospitality Management > Seminar Papers > Item 987654321/36673

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Title:	Study on the Willingness of Users of Facebook Fan Pages Managed by the Hospitality Industry to Share Message
Authors:	王秀媛 Wang, Hsiu-Yuan
Contributors:	餐旅管理學系 Hospitality Management
Keywords:	Fan page;Theory of Planned Behavior;Willingness to share;Organizational citizenship behavior Fan page;Theory of Planned Behavior;Willingness to share;Organizational citizenship behavior
Date:	2013
Issue Date:	2014-06-27 15:20:50 (UTC+8)
Abstract:	With the growing development of the Internet, dissemination of information has become much faster. The channel that enterprises deliver their marketing and promotional information is no longer limited to traditional TV commercials and print advertisement. With the growing development of the Internet, dissemination of information has become much faster. The channel that enterprises deliver their marketing and promotional information is no longer limited to traditional TV commercials and print advertisement.
Appears in Collections:	[Department of Hospitality Management] Seminar Papers

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