探索如何改變設計一個全新的自我,以及個人與企業如何利用「改變自己,改變別人」此一方法發展潛能,建構更有效的人際關係,提昇個人生活品質與公司收益。作者提出以威廉‧柰德‧赫曼(William Ned Herrmann)的「全腦優勢評量工具HBDI」(Herrmann Brain Dominance Instrument)作為立論基礎,藉由理解信念與情感在大腦的改變機制,才能真正改變自己,面對外界壓力與活絡人際關係。 Explain the importance and influence of “self-design”. Analyze how managers and business benefit from the advantage of the idea “self-design” to build the relationships that work and to affect the quality of their lives and the profitability of their busi