本文研究動機是以站在消費者的觀點，探討這些網路團購美食期爆紅的因素為何，並期望能找出團購美食之關鍵成功因素，為團購之業者經營團購美食之參考依據。本文將以探討目前團購美食發展情形、現況、型態出發，進而探討影響消費者持續購買團購美食因素，經由文獻探討整合，由運用層級分析法（AHP）找出網路團購美食的關鍵成功因素。 This paper aims customers’ point to develop the successful factors in internet group buying. We focus on the internet group buying current situation as a starting point to develop the key successful factors. A specific method AHP is applied in this pape
