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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36501


    Title: 探討網路團購美食之關鍵成功因素
    Authors: 王麗幸
    Wang, Li-Hsin
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: 網路團購;網路美食;團購美食;德爾菲法;運用層級分析法
    internet group buying;internet food;group buying food;Delphi Method;Analytic Hierarchy Process;AHP
    Date: 2012
    Issue Date: 2014-06-27 15:11:51 (UTC+8)
    Abstract: 本文研究動機是以站在消費者的觀點，探討這些網路團購美食期爆紅的因素為何，並期望能找出團購美食之關鍵成功因素，為團購之業者經營團購美食之參考依據。本文將以探討目前團購美食發展情形、現況、型態出發，進而探討影響消費者持續購買團購美食因素，經由文獻探討整合，由運用層級分析法（AHP）找出網路團購美食的關鍵成功因素。
    This paper aims customers’ point to develop the successful factors in internet group buying. We focus on the internet group buying current situation as a starting point to develop the key successful factors. A specific method AHP is applied in this pape
    Appears in Collections:[Department of Hospitality Management] Seminar Papers

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