「宜蘭國際童玩藝術節」(International Children's Folklore & Folkgame Festival, Yilan)為宜蘭縣每年暑假之盛事，也是其最具代表性的地方節慶，更是台灣第一個得以自給自足的公辦收費活動。因此，本文為能使童玩節永續發展，將以考慮顧客滿意度，進而帶動顧客忠誠度，達到口碑效應為主要的研究目的。 ABSTRACT International Children's Folklore & Folkgame Festival, Yilan is an annual summer event in Yilin, also, is the most representative of local festival. The festival is the first one activity for the government self-financing. Therefore, this pa
