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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36460


    Title: 應用kano模式探討宜蘭國際童玩藝術(蘭雨)節之服務品質屬性
    Authors: 王麗幸
    Wang, Li-Hsin
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: 宜蘭國際童玩藝術節;宜蘭國際蘭雨節;服務品質;顧客滿意度;Kano二維品質模式
    International Children;s Folklore & Folkgame Festival;Yilan;service quality;customers’ satisfaction;Kano’s two dimensions model
    Date: 2012
    Issue Date: 2014-06-27 15:09:14 (UTC+8)
    Abstract: 「宜蘭國際童玩藝術節」(International Children's Folklore & Folkgame Festival, Yilan)為宜蘭縣每年暑假之盛事，也是其最具代表性的地方節慶，更是台灣第一個得以自給自足的公辦收費活動。因此，本文為能使童玩節永續發展，將以考慮顧客滿意度，進而帶動顧客忠誠度，達到口碑效應為主要的研究目的。
    ABSTRACT
    International Children's Folklore & Folkgame Festival, Yilan is an annual summer event in Yilin, also, is the most representative of local festival. The festival is the first one activity for the government self-financing. Therefore, this pa
    Appears in Collections:[Department of Hospitality Management] Seminar Papers

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