旅客對導覽解說滿意度之研究—以國立故宮博物院為例

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Title:	旅客對導覽解說滿意度之研究—以國立故宮博物院為例
Authors:	陳沛悌 Chen, Pei-Ti
Contributors:	休閒遊憩規劃與管理學系 Leisure and Recreation Management
Keywords:	導覽;解說;滿意度;博物館 demographic;interpretation;satisfaction;National Palace Museum
Date:	2008
Issue Date:	2014-06-27 11:39:03 (UTC+8)
Abstract:	本研究之目的是在探討參觀博物館旅客之個人背景、對導覽解說服務的行前期望重視度、以及實際體驗之滿意度為何；進一步瞭解旅客不同之屬性，對導覽解說服務之行前期望重視度是否有差異；瞭解旅客個人屬性之不同，對導覽解說服務實際體驗之滿意度是否有差異；以及旅客對行前期望重視度與實際體驗之滿意度間是否有差距。研究結果發現，旅客之個人背景方面，男女性別的比例，因使用之導覽解說服務不同而異。年齡皆是以20-39歲之青年居多。學歷是以大學至研究所學歷旅客為主。旅客之個人屬性對「導覽人員」與「解說設施」服務之行前重視度，在年 The purpose of this study is to investigate the performance of interpreters and audio/video-aid interpretation at the National Palace Museum, Taiwan. We tried to build up a baseline to the visitors attributes i.e., demographics, expectance and satisfactio
Appears in Collections:	[Department of Leisure and Recreation Management] Journal Articles

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