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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35780


    Title: 國小教師內部行銷知覺、工作士氣與工作滿意之關聯性研究-以台中縣為例
    Authors: 陳俊安
    Chun-An, Chen
    Contributors: 國際企業學系
    International Business
    Keywords: 內部行銷;工作士氣;工作滿意
    perception of internal marketing;job morale;job satisfaction
    Date: 2009
    Issue Date: 2014-06-27 10:49:29 (UTC+8)
    Abstract: 少子化及教育自由化的時代來臨，家長選擇權提高，教育組織面臨的競爭壓力升高。校長應運用內部行銷(internal marketing, IM)的策略，將學校的願景、理念及組織任務等傳達給教師，強調教職員間共識的凝聚，期使教師對學校組織產生認同及正向態度，藉以提升教職員的工作士氣及工作滿意，進而提升組織的績效。
    本研究欲探討國小教師內部行銷知覺、工作士氣與工作滿意的關聯性，用問卷的方式，以台中縣公立國小正式教師為發放的對象，有效樣本為262份，並利用SPSS12.0統計軟體進行資料的分析，分析方法有描述
    In the age of people having fewer children and liberalization of education, parents have more choices, thereby elevating the pressure of competition faced by educational organizations. The principal should proactively select and use the concepts and strat
    Appears in Collections:[國際企業學系] 期刊論文

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