近年來通訊產業技術快速發展,各種高速無線寬頻不斷湧現,在政府的推動下,2011年可視為台灣WiMAX (Worldwide Interoperability for Microwave Access)的服務元年。然而,在WiMAX營運商正式開台後,將面臨到使用者的檢視及3.5G行動通訊等競爭者之正面挑戰,因此WiMAX能否如預期得到民眾支持並建立通訊網路市場已成重要關鍵之議題。本研究主要以科技接受模式(Technical Acceptance Model, TAM)結合創新擴散理論(Innovation With the rapid development of telecommunication technologies, various high-speed wireless broadband standards have been proposed in recent years. Based on the Technology Acceptance Model and the Innovation Diffusion Theory, this study investigates the att