A Study of the Users’ Attitudes and Intentions toward 4G WiMax

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Title:	A Study of the Users’ Attitudes and Intentions toward 4G WiMax
Authors:	吳玫瑩 Wu, Mei Ying
Contributors:	資訊管理學系 Information Management
Keywords:	4GWiMAX;創新擴散理論;科技接受模式 4G;diffusion;acceptance model
Date:	2014
Issue Date:	2014-06-27 01:58:33 (UTC+8)
Abstract:	近年來通訊產業技術快速發展，各種高速無線寬頻不斷湧現，在政府的推動下，2011年可視為台灣WiMAX (Worldwide Interoperability for Microwave Access)的服務元年。然而，在WiMAX營運商正式開台後，將面臨到使用者的檢視及3.5G行動通訊等競爭者之正面挑戰，因此WiMAX能否如預期得到民眾支持並建立通訊網路市場已成重要關鍵之議題。本研究主要以科技接受模式(Technical Acceptance Model, TAM)結合創新擴散理論(Innovation With the rapid development of telecommunication technologies, various high-speed wireless broadband standards have been proposed in recent years. Based on the Technology Acceptance Model and the Innovation Diffusion Theory, this study investigates the att
Appears in Collections:	[Department of Information Management] Journal Articles

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