Improving Service Quality of Retail Store by Innovative Digital Content Technology

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Title:	Improving Service Quality of Retail Store by Innovative Digital Content Technology
Authors:	沙永傑 SHA, D.Y.
Contributors:	科技管理學系 Technology Management
Keywords:	customer behavior;service quality;near field communication (NFC);radio frequency identification (RFID)
Date:	2012
Issue Date:	2014-06-27 01:42:49 (UTC+8)
Abstract:	The main issue for gaining a competitive advantage in retail stores is to provide high quality service for customers. The current trend for improving service quality is to assist stores to provide high quality service by the application of information tec
Appears in Collections:	[Department of Technology Management] Seminar Papers

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