整合MICMAC與IPA於贏得訂單條件的改善

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Title:	整合MICMAC與IPA於贏得訂單條件的改善
Authors:	李友錚 Lee, Yu-Cheng
Contributors:	科技管理學系 Technology Management
Keywords:	重要度-表現度分析 (Importance-Performance Analysis);影響矩陣乘積分類法(Matrice d’Impacts Croisés Multiplication Appliquée á un Classement;MICMAC);贏得訂單的條件 (Order-Winner Criteria);顧客滿意 (Customer Satisfaction) Importance-Performance Analysis;Matrice d’Impacts Croisés Multiplication Appliqué e á un Classement (MICMAC);Order-Winner Criteria;Customer Satisfaction
Date:	2008
Issue Date:	2014-06-27 00:46:12 (UTC+8)
Abstract:	本研究的目的在以系統性的觀點建立新的決策分析方法論M-IPA，協助企業建立市場策略與改善方向以贏得訂單。重要度-表現度分析 (Importance-Performance Analysis, IPA) 模式已成為廣泛地運用於顧客滿意管理的主要工具。然而傳統的IPA 模式卻隱含重要的假設：品質特性為互相獨立的變數，因此未以系統化的角度分析品質特性的類型及對系統的影響。在此假設下，若品質特性具有相互影響關係時，傳統的IPA 模式無法正確地分析重要度與改善的優先順序，因而導致錯誤的決策。本研究提出新的 ABSTRACT The aim of study is to build a new methodology of decision analysis by systematic view. It can help organization choosing its market strategies, making continuous improvement and winning orders. The famous model importance-performance analysis (I
Appears in Collections:	[Department of Technology Management] Seminar Papers

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