Chung-Hua University Repository:Item 987654321/29230
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/29230


    Title: 台灣國家品牌文化角度之結構評估模式
    Authors: 陳俊安
    Chun-An, Chen
    Contributors: 國際企業學系
    International Business
    Keywords: 國家品牌;文化;決策實驗室分析法;最大平均熵差法
    Nation brand;Culture;DEMATEL;MMDE
    Date: 2010
    Issue Date: 2014-06-27 00:22:55 (UTC+8)
    Abstract: 品牌概念已深植人心，現在連國家也要打造品牌。同時，文化是一國品牌得以永續的關鍵。本研究以DEMATEL（Decision Making Trial and Evaluation Laboratory）為分析工具，並以MMDE（Maximum Mean De-Entropy）來解決門檻值問題，進而獲得國家品牌文化角度的結構評估模式。研究發現「電影」乃專家最重視的關鍵構面。故建議國家文化政策推行者能從「電影」著手，來建立台灣的國家品牌。
    Appears in Collections:[Department of International Business] Journal Articles

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