成功電子商務策略發展之模式-以網路商店Grace gift為例

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Title:	成功電子商務策略發展之模式-以網路商店Grace gift為例
Authors:	許秋萍 Hsu, Chiu-Ping
Contributors:	企業管理學系 Business Administration
Keywords:	電子商務;策略管理程序;網路商業模式 e-commerce;strategic management produce;e-commerce business model
Date:	2012
Issue Date:	2014-06-27 00:21:07 (UTC+8)
Abstract:	隨著網際網路以及行動商務的普及，電子商務不斷地成長且愈來愈多的消費者進行線上購物行為。近年來，消費者在線上購買的商品逐漸多樣化，因此網路商店的成功模式是很值得探討議題。本研究的主要目的在探討影響網路商店成功的因素。Grace gfit是一個非常成功的電子商務個案，本篇研究利用其作為個案探討對象。本研究結果指出，電子商務策略及商業經營模式可作為成功網路商店的判斷準則。 As the Internet and mobile devices continue to expand, electronic commerce has explosively grown and consumers have rapidly increased for online purchase. An increasing number of customers purchase diversified products on the Internet, it is important to
Appears in Collections:	[Department of Business Administration] Seminar Papers

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