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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27685


    Title: 食品業者從事企業社會責任對學生家長購買行為之影響
    Authors: 裴文
    Pei, Wen
    Contributors: 企業管理學系
    Business Administration
    Keywords: 食品業;企業社會責任;學童家長;購買行為
    Food Industry;Corporate Social Responsibility;Parent;Purchase Behavior
    Date: 2010
    Issue Date: 2014-06-26 23:33:49 (UTC+8)
    Abstract: 本研究以直轄市、省轄市和一般縣市三個規模不同縣市的國小學童家長為研究對象，旨在了解食品業者從事企業社會責任對國小家長購買行為的影響，並分析不同背景變項對家長購買行為所產生的影響效果
    Appears in Collections:[Department of Business Administration] Seminar Papers

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