Exploring the Relationships among Shopping Motivation, Shopping Behavior, and Post-Purchasing Behavior of Mainland Tourists toward Taipei Night Markets

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Title:	Exploring the Relationships among Shopping Motivation, Shopping Behavior, and Post-Purchasing Behavior of Mainland Tourists toward Taipei Night Markets
Authors:	陳沛悌 Chen, Pei-Ti
Contributors:	休閒遊憩規劃與管理學系 Leisure and Recreation Management
Keywords:	購物動機;購物行為;滿意度;購後行為 Shopping Motivation;Shopping Behavior;Satisfaction;Post-Purchase Behavior
Date:	2012
Issue Date:	2014-08-05 14:03:24 (UTC+8)
Abstract:	期待能使大眾更清楚了解大陸觀光客在台灣夜市購物消費的現象；本研究探討大陸觀光客來台至觀光夜市之購物動機、觀察是否導致購物行為差異之因素，分析方法運用描述性統計、迴歸分析等相關統計分析。以士林夜市、饒河街夜市為調查地點。研究結果發現大陸觀光客購物動機對於購物行為有顯著影響；大陸觀光客之購物行為對夜市整體評價有顯著影響。 The consumption capability of people in China has been a big issue to tourism business. Due to the increasing of China tourists, Taiwan’s government rescinded the category of people in China and opened up the non-stopped airline from China to Taiwan. The
Appears in Collections:	[Department of Leisure and Recreation Management] Seminar Papers

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