Adopting Technology Acceptance Model to Explore E-shopping Use Intention of Retail Department Store Customers

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Title:	Adopting Technology Acceptance Model to Explore E-shopping Use Intention of Retail Department Store Customers
Authors:	陳棟樑 LIANG, CHEN TUNG
Contributors:	科技管理學系 Technology Management
Keywords:	Technology Acceptance Model;flow experience;trust;structural equation modeling (SEM)
Date:	2013
Issue Date:	2014-07-07 21:58:25 (UTC+8)
Abstract:	In recent years, the popularity of advance technologies and the network have significantly switched shopping in real stores to the new trend of e-shopping; thus, shopping online has been strongly enhanced. It is noted that there has existed a battleground
Appears in Collections:	[Department of Technology Management] Journal Articles

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