Measuring and increasing service quality combining the Three-Column format SERVQUAL scale and SIPA analysis

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Title:	Measuring and increasing service quality combining the Three-Column format SERVQUAL scale and SIPA analysis
Authors:	李友錚 Lee, Yu-Cheng
Contributors:	科技管理學系 Technology Management
Keywords:	SERVQUAL;SIPA
Date:	2013
Issue Date:	2014-07-07 21:40:22 (UTC+8)
Abstract:	In addition to understanding enterprise performance and customer satisfaction, the measurement of service quality must provide companies with directions for improvement and optimal management decisions under resource limitations. The three-column format S
Appears in Collections:	[Department of Technology Management] Journal Articles

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