Impact of Japanese Professional Baseball Fans' Satisfaction on Sports Participation Behavior

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Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/39701

Title:	Impact of Japanese Professional Baseball Fans' Satisfaction on Sports Participation Behavior
Authors:	賀力行 Ho, Li-Hsing
Contributors:	科技管理學系 Technology Management
Keywords:	SPORTING EVENTS;BASEBALL;FAN SATISFACTION;SERVICE EXPERIENCE;PARTICIPATION BEHAVIOR
Date:	2012
Issue Date:	2014-07-07 21:27:15 (UTC+8)
Abstract:	We investigated the impact of professional baseball fans' satisfaction on sporting event participation behavior. The use of service experience as a moderator allows for the understanding of changes in the relationship between satisfaction and sporting eve
Appears in Collections:	[Department of Technology Management] Journal Articles

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