Examining the Acceptance Behavior of Using Mobile Phone Messaging as a Parent-Teacher Medium Based on TAM and UTAUT Models

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Title:	Examining the Acceptance Behavior of Using Mobile Phone Messaging as a Parent-Teacher Medium Based on TAM and UTAUT Models
Authors:	賀力行 Ho, Li-Hsing
Contributors:	科技管理學系 Technology Management
Keywords:	TAM;UTAUT;Mobile Phone Messaging;Parent-Teacher Medium
Date:	2012
Issue Date:	2014-07-07 21:26:20 (UTC+8)
Abstract:	Adopting two different models (TAM and UTAUT), this study explores use behavior while teachers use mobile phone messaging to communicate with parents. TAM proposes that system use is determined by behavior intention to use, which is influenced jointly by
Appears in Collections:	[Department of Technology Management] Journal Articles

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