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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36694


    Title: 以德爾菲法建構旅遊景點評估架構之指標
    Authors: 蘇成田
    Su, Cherng-Tyan
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: 關鍵字;旅遊景點;評估架構;德爾菲法;Delphi
    Date: 2009
    Issue Date: 2014-06-27 15:22:11 (UTC+8)
    Abstract: 摘 要
    本研究是以遊客的角度建構旅遊景點魅力評估架構之適切性指標。根據過去研究發現，旅遊景點是觀光遊覽活動的重心，是構成旅遊產品的主角，亦是遊客選擇旅遊產品或旅遊去處的主要考量。鑑此，本文首先將相關文獻作一歸納及彙整，並以交通部觀光局所訂定之風景特定區評鑑基準為初步相關構面與指標之建構，然後再佐以德爾菲法(Delphi Method)為主要研究方法，並對相關專家學者進行問卷調查及達成共識之一致性，進而修正其原始構面與指標，以確立旅遊景點魅力評估架構之適切性。後續研究建議可運用層級分析法(Analytic
    Appears in Collections:[Department of Leisure and Recreation Management] Seminar Papers

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