Chung-Hua University Repository:Item 987654321/36687
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36687


    Title: An empirical investigation to examine user acceptance of mobile hotel reservation
    Authors: 王秀媛
    Wang, Hsiu-Yuan
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: mobile hotel reservation;SEM
    Date: 2010
    Issue Date: 2014-06-27 15:21:33 (UTC+8)
    Abstract: This study examines the user acceptance of mobile hotel reservation (MHR) by proposing and examining a new research model. Data from 235 usable questionnaires, collected in Taiwan, were tested against the research model using the structural equation model
    Appears in Collections:[Department of Hospitality Management] Seminar Papers

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