建立旅遊景點評級準則之研究

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Title:	建立旅遊景點評級準則之研究
Authors:	蘇成田 Su, Cherng-Tyan
Contributors:	休閒遊憩規劃與管理學系 Leisure and Recreation Management
Keywords:	旅遊景點;評級準則;德爾菲法;層級分析法 Tourist Attractions;Rating Criteria;Delphi Method;Analytic Hierarchy Process;AHP
Date:	2010
Issue Date:	2014-06-27 15:21:29 (UTC+8)
Abstract:	旅遊景點是構成旅遊產品的主角，亦是遊客選擇旅遊產品或旅遊去處的主要考量，但極少國家有對旅遊景點進行評級，主要原因缺少評級準則有關。但如旅遊景點能透過制度化之等級評鑑後予以分級標示，將對遊客選擇旅遊去處會有很大益處。有鑑於此，本研究乃嘗試從遊客的角度對非人造旅遊景點之觀光魅力來建構評級準則。本研究主要分成兩階段之研究過程，第一階段是利用德爾菲法(Delphi Method)就本研究初步研擬之評估準則架構向專家學者進行認同度之問卷調查，以確定評估準則之構面、各構面之評估因素、及各評估因素之評鑑因子；第二階段是 Abstract Tourist attractions are the major part of a travel product. The attractiveness of sightseeing destinations is usually the main consideration when tourists choose travel products or travel destinations. However, only few countries rate the attract
Appears in Collections:	[Department of Leisure and Recreation Management] Seminar Papers

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