Chung-Hua University Repository:Item 987654321/36670
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36670


    Title: A Review of eWOM’s Influence on Hospitality and Tourism Industry
    Authors: 王秀媛
    Wang, Hsiu-Yuan
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: eWOM;blogs;hospitality and tourism industry
    Date: 2010
    Issue Date: 2014-06-27 15:20:45 (UTC+8)
    Abstract: This article aims to review some research evidence about the fact that the advent of the Internet has led to a word-of-mouth (WOM) revolution. Hospitality and tourism marketers must understand that their customers are moving online in increasing numbers a
    Appears in Collections:[Department of Hospitality Management] Seminar Papers

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