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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36620


    Title: 新竹十七公里海岸線遊客之行為意圖研究
    Authors: 陳堯鈴
    YLCHEN
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: 行為意圖;計畫行為理論;結構方程模式;十七公里海岸線風景區
    Date: 2009
    Issue Date: 2014-06-27 15:18:39 (UTC+8)
    Abstract: 本研究以新竹十七公里海岸線風景區之遊客為研究對象，研析遊客對於參與休閒活動的行為意圖，透過計畫行為理論所構成之結構方程模式來建構遊客在態度、主觀規範、知覺行為控制對行為意圖的影響關係。共計獲得300份有效問卷，並進一步估計模式參數，探討整體適配度及模式假設檢定。
    結果顯示：（1）原始模式適配度的結果並不理想，採用MI值修正，得出結果χ2 = 562.90(P=0.00016)，RMSEA= 0.031，GFI=0.90，CFI=0.99，SRMR=0.052，AGFI=0.87，表示理論模式適用於遊客參休
    Appears in Collections:[Department of Hospitality Management] Seminar Papers

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