MARKET SEGMENTATION OF IMPORTED WINE IN TAIWAN - INVOLVEMENT AND PURCHASING BEHAVIOR

CHUR > College of Tourism > Department of Hospitality Management > Seminar Papers > Item 987654321/36583

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36583

Title:	MARKET SEGMENTATION OF IMPORTED WINE IN TAIWAN - INVOLVEMENT AND PURCHASING BEHAVIOR
Authors:	施雅惠 Shih, Yahui
Contributors:	餐旅管理學系 Hospitality Management
Keywords:	wine involvement;product attribute;Market Segmentation
Date:	2010
Issue Date:	2014-06-27 15:16:47 (UTC+8)
Abstract:	Segmentation in wine marketing is an important issue due to globalization and the changing trends in wine consumption. In recent years, more and more counties adopt wine drinking behavior, and wine consumption is increasing in East Asia such as China, J
Appears in Collections:	[Department of Hospitality Management] Seminar Papers

Files in This Item:

File	Description	Size	Format
s_i416_0101.pdf		27Kb	Adobe PDF	158	View/Open