Chung-Hua University Repository:Item 987654321/36575
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36575


    Title: CUSTOMER’S VISITING INTENTION TOWARD TAIPEI INTERNATIONAL BOOK EXHIBITION
    Authors: 施雅惠
    Shih, Yahui
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: Exhibition;Theory of Planned Behavior;Behavior Intention
    Date: 2011
    Issue Date: 2014-06-27 15:16:06 (UTC+8)
    Abstract: The MICE (Meetings, Incentives, Conventions and Exhibitions) industry is the new form of business tourism and it’s also the fastest growing sector of the tourism market. In order to understand consumer’s visiting intention toward the book fair, the Theor
    Appears in Collections:[Department of Hospitality Management] Seminar Papers

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