Chung-Hua University Repository:Item 987654321/36566
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 8557/14866 (58%)
造訪人次 : 2406809      線上人數 : 4291
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于CHUR ‧ 管理 到手机版


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36566


    Title: Components of Trade Exhibition Brand Equity and the Impact of Visitors’ Attending Intention
    Authors: 施雅惠
    Shih, Yahui
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: brand equity;trade exhibition;intention
    Date: 2013
    Issue Date: 2014-06-27 15:15:26 (UTC+8)
    Abstract: The MICE industry is the fastest growing sector of the tourism market. MICE can attract huge numbers of people whose purpose is sharing new information and ideas, selling/buying new products, launching new products, and negotiating deals. There are abov
    Appears in Collections:[餐旅管理學系] 研討會論文

    Files in This Item:

    File Description SizeFormat
    ComponentsofTradeExhibitionBrandEquityandtheImpactofVisitors'AttendingIntention.pdf26KbAdobe PDF480View/Open


    All items in CHUR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©  2006-2025  - 回饋