ANALYSIS OF FACTORS INFLUENCING TOURIST SATISFACTION IN TAIWAN

CHUR > College of Tourism > Department of Hospitality Management > Seminar Papers > Item 987654321/36553

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36553

Title:	ANALYSIS OF FACTORS INFLUENCING TOURIST SATISFACTION IN TAIWAN
Authors:	曾愛華 Tseng, Aihua
Contributors:	餐旅管理學系 Hospitality Management
Keywords:	觀光景點;景點選擇;旅遊吸引力;本地旅遊 tourist destinations;destination choice;tourist attractions;domestic tourism
Date:	2013
Issue Date:	2014-06-27 15:14:47 (UTC+8)
Abstract:	觀光遊憩因週休二日，已成為人民重要的生活型態之一，亦是台灣產業發展的重要方向。因此，分析台灣本地觀光客選擇旅遊景點的因素，已得到實務界與學界的關注。過去雖有不少的研究對此相關議題進行探究，然而，關於影響年輕旅客選擇旅遊景點之因素分析，卻鮮少著墨。因此，本研究提出一年輕人景點選擇模式以填補此一研究缺口本研究目地是分析影響台灣年輕人選擇旅遊景點的因素。根據文獻，本研究整合相關影響旅遊之因素進行問卷調查。結果以因素分析方式獲取六項因素，年輕人景點選擇時重視的因素依次為為休閒與放鬆、旅遊知識與新體驗、景點特色、 Due to two days off per week, tourism not only has been considered as an important part of living, but also as one of important aspects of industry development in Taiwan. Thus, the analysis of factors influencing domestic tourist destination choice draws
Appears in Collections:	[Department of Hospitality Management] Seminar Papers

Files in This Item:

File	Description	Size	Format
s_i416_0084.pdf		26Kb	Adobe PDF	326	View/Open