新竹十七公里海岸線遊客之行為意圖研究

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Title:	新竹十七公里海岸線遊客之行為意圖研究
Authors:	朱達仁 tajen
Contributors:	休閒遊憩規劃與管理學系 Leisure and Recreation Management
Keywords:	行為意圖;計畫行為理論;結構方程模式;十七公里海岸線風景區 Behavioral intentions;Theory of Planned Behavior;Structural Equation Modeling;17 Km coastline scenic area
Date:	2009
Issue Date:	2014-06-27 15:13:43 (UTC+8)
Abstract:	本研究以新竹十七公里海岸線風景區之遊客為研究對象，研析遊客對於參與休閒活動的行為意圖，透過計畫行為理論所構成之結構方程模式來建構遊客在態度、主觀規範、知覺行為控制對行為意圖的影響關係。共計獲得300份有效問卷，並進一步估計模式參數，探討整體適配度及模式假設檢定。結果顯示：（1）原始模式適配度的結果並不理想，採用MI值修正，得出結果χ2 = 562.90(P=0.00016)，RMSEA= 0.031，GFI=0.90，CFI=0.99，SRMR=0.052，AGFI=0.87，表示理論模式適用於遊客參休 The main purpose of this study is to explore the participation in leisure activities for visitors of the behavioral intentions at 17 km coastline scenic area in Hsinchu city, through structural equation modeling to construct the effective relationship wit
Appears in Collections:	[Department of Leisure and Recreation Management] Seminar Papers

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