Applying DEMATEL method to develop the key succes factors for the rise in convenience store coffee

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题名:	Applying DEMATEL method to develop the key succes factors for the rise in convenience store coffee
作者:	王麗幸 Wang, Li-Hsin
贡献者:	餐旅管理學系 Hospitality Management
关键词:	coffee market;covenience stgore coffee;DEMATEL;key success factors;market strategy
日期:	2012
上传时间:	2014-06-27 15:09:56 (UTC+8)
摘要:	Taiwan is the most density of convenience stores. "City cafe" first one provides coffee in the convenience stores. The coffee providers of convenience stores start to emphasis both quality and convenience which change the coffee culture of Taiwan. In or
显示于类别:	[餐旅管理學系] 研討會論文

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