A Study of MICE Attendees’ Lodging Choice Factor: an Empirical Case of 2013 Taipei International Cycle Show

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Title:	A Study of MICE Attendees’ Lodging Choice Factor: an Empirical Case of 2013 Taipei International Cycle Show
Authors:	詹宜螢 Chang, I Ying
Contributors:	觀光與會議展覽學士學位學程 Program of Tourism and MICE Management
Keywords:	會議展覽企業;住宿選擇考慮因素;利益追尋 MICE Industry;Lodging Choice Factor;Benefit seeking
Date:	2013
Issue Date:	2014-06-27 15:05:10 (UTC+8)
Abstract:	會議展覽產業即會議（Meeting）、獎勵旅遊（Incentive）、大型國際會議（Convention）以及展覽（Exhibition）的合稱，又稱為MICE產業，簡稱「會展產業」。會展產業對當地經濟可產生直接效益，包括門票及營收所得、就業機會的增加。又因旅館在會展產業中，扮演提供住宿、餐飲、社交、會議場所、健康、娛樂、購物等多方面功能，其服務品質、營運管理績效等，為國家發展重要策略性產業之一環，對於整體觀光產業發展，具有指標性功能。本研究依據國內外之相關研究結果，發現參展者針對「企業形象」、「價格因素 MICE—meetings, incentives, conventions, and exhibitions—directly benefit the local economy with increases in revenue and job opportunities. In MICE-related industries, hotels act as indicators of overall development of the tourism industries. Nine factors
Appears in Collections:	[Department of Tourism and MICE] Seminar Papers

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