深度訪談法運用在台灣醫療觀光發展之評估

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Title:	深度訪談法運用在台灣醫療觀光發展之評估
Authors:	裴蕾 Pei, Lei
Contributors:	餐旅管理學系 Hospitality Management
Keywords:	醫療觀光;可行性;優劣勢分析 Medical tourism;Feasibility;SWOT analysis
Date:	2010
Issue Date:	2014-06-27 15:04:32 (UTC+8)
Abstract:	醫療觀光是以醫療護理、疾病與健康、康復與休養為主題的觀光旅遊。本研究針對台灣醫療觀光發展的現況以及可行性做一探索性分析。經訪談結果分析，台灣發展醫療觀光的目的包括增加觀光市場、改善醫院財務以及創新產業。發展至今，不論醫界、觀光業界均已積極投入但尚未成型。以優劣勢分析，台灣具有醫療水準高、儀器優良、華語市場等優勢；劣勢則為醫療糾紛、政治、國際化程度以及法規等；機會主要為政府已將醫療旅遊列為重點發展項目、開放大陸觀光等；而鄰近各國的競爭則為主要威脅。依據研究結果，建議台灣發展醫療觀光應由亞太地區、華人市場做起 The medical tourism is to take medical care, disease and health control, recovery and recreation as the subject of tourism. The current status and accessibility of medical tourism in Taiwan are analyzed. The results show that the goals are to increase t
Appears in Collections:	[Department of Hospitality Management] Journal Articles

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