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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36281


    Title: 新竹市摃丸節活動之經濟效益之評估
    Authors: 陳沛悌
    Chen, Pei-Ti
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: 節慶活動;經濟影響;投入產出分析
    festival;economic impact;input-output analysis
    Date: 2008
    Issue Date: 2014-06-27 14:58:33 (UTC+8)
    Abstract: 觀光節慶活動可以視為當地發展觀光的重要活動之一。近年來越來越多地區掀起ㄧ股辦理地方節慶活動的熱潮，企圖透過觀光節慶活動的特殊特色吸引人潮、延長觀光季節，增加對地方的經濟效益。本研究以新竹市摃丸節為例，利用投入產出模型做為估算經濟影響的基礎，計算觀光節慶活動對當地各種不同的產業所造成的經濟影響，著重在遊客花費所造成不同部門的個人收入，評估觀光節慶活動的經濟效益。研究結果顯示其中影響較大的部門多為觀光直接相關產業，顯示觀光節慶活動並未為當地其他產業帶來明顯的經濟利益。
    Festival is one of the important activities of local tourism development. Currently, festival is a very popular destination marketing strategy for many governments, mainly because festival is an effective strategy to attract many visitors, extend tourism
    Appears in Collections:[Department of Hospitality Management] Journal Articles

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