Chung-Hua University Repository:Item 987654321/36269
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36269


    Title: 公共空間忠誠度研究-以科博館戶外晨間活動者為例
    Authors: 方偉達
    Fang, Wei-Ta
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: 休閒管理;市場定位;戶外遊憩;主成分分析;場所依戀
    leisure management;market location;outdoor recreation;Principle Component Analysis;PCA;place attachment
    Date: 2009
    Issue Date: 2014-06-27 11:47:24 (UTC+8)
    Abstract: 使用者忠誠度乃源自消費者行為之文獻，吾人將品牌忠誠度的觀念，應用到戶外休閒遊憩空間設計，研究假設忠誠度所包含的不只是使用意願的頻率，還包括：停留時間、偏好、口碑等。換言之，唯有靠使用者忠誠度的支持，才能維持戶外空間景觀的整潔、設施的保存與歷久彌新，俾利以最少的維修費用進行管理。因此，本研究之目的旨在透過忠誠度的度量，檢驗影響使用者忠誠度之因素，以提供公共空間之戶外景觀之定位與經營管理。研究方法採用SPSS 15.0 版所附之主成分分析方法，分析影響使用者忠誠度之因素。從科博館晨間運動者樣本空間中，依據抽樣
    The study of users’ loyalty was originated from the literatures of consumer-behavior studies on brand loyalty. This concept was applied from user market concept toward landscape designer’s and participants’ approach. The aim of the study is to provide fut
    Appears in Collections:[Department of Leisure and Recreation Management] Journal Articles

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