Museum Marketing Management:A Sampling of Non- and Recent-Visitors across Place and Group

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Title:	Museum Marketing Management:A Sampling of Non- and Recent-Visitors across Place and Group
Authors:	陳沛悌 Chen, Pei-Ti
Contributors:	休閒遊憩規劃與管理學系 Leisure and Recreation Management
Keywords:	museum marketing;marketing management
Date:	2013
Issue Date:	2014-06-27 11:40:49 (UTC+8)
Abstract:	When museums are teeming with visitors (especially non-residents), they are community assets. But when they are silent places, they are community white elephants. To contribute to the marketing management of museum visitors, two types of leisure consumers
Appears in Collections:	[Department of Leisure and Recreation Management] Journal Articles

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