Chung-Hua University Repository:Item 987654321/36211
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36211


    Title: 博物館服務品質、滿意度及遊客行為意向之研究：以屏東國立海洋生物博物館為例
    Authors: 陳沛悌
    Chen, Pei-Ti
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: 服務品質;滿意度;行為意向;博物館
    service quality;satisfaction;behavior intention;museum
    Date: 2008
    Issue Date: 2014-06-27 11:39:16 (UTC+8)
    Abstract: 現今博物館之營運方式和過去有明顯的不同，根據文獻回顧本研究發現博物館漸漸的以顧客導向為經營方向，因此了解到服務品質、滿意度及行為意向等對博物館的重要。屏東海洋生物博物館為臺灣熱門旅遊前三大景點，並為臺灣第一個採BOT將公共服務和解說導覽業務委外經營的博物館，故本研究以海洋生物博物館為例。本研究目的主要在探討：(1)遊客對海生館之服務品質、滿意度與行為意向之情形。(2)遊客對海生館服務品質與滿意度之關係。(3)遊客對海生館之滿意度與其行為意向之關係。(4) 遊客對海生館之服務品質與其行為意向之關係。本研究共
    Now people have more income and leisure time than ever before, and the current operations of the museum are obviously different from the past. According to the reference found that the operations of museum have tend to customer-oriented direction, so that
    Appears in Collections:[Department of Leisure and Recreation Management] Journal Articles

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