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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36201


    Title: Fuzzy Importance-Performance Analysis for Determining Critical Service Attributes
    Authors: 鄧維兆
    Deng, Wei-Jaw
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: Fuzzy logic;Customer services quality;Performance measures
    Date: 2008
    Issue Date: 2014-06-27 11:37:07 (UTC+8)
    Abstract: Purpose – The purpose of this paper is to propose a novel approach of fuzzy importance-performance
    analysis (FIPA) to replace conventional importance-performance analysis (IPA) for determining critical
    service attributes those really need to improve for a
    Appears in Collections:[Department of Leisure and Recreation Management] Journal Articles

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