An integrated model of value creation based on the refined Kano's model and the blue ocean strategy

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Title:	An integrated model of value creation based on the refined Kano's model and the blue ocean strategy
Authors:	楊錦章 YANG, KING JANG
Contributors:	應用統計學系 Applied Statistics
Keywords:	customer value;value of customer;refined Kano's model;blue ocean strategy;creative value
Date:	2011
Issue Date:	2014-06-27 10:58:25 (UTC+8)
Abstract:	It is not sufficient for a contemporary firm to satisfy its customers; to be really successful, a firm must create value for its customers. In so doing, it will also derive value from its customers. The pursuit of both value for customers and value from c
Appears in Collections:	[Department of Applied Statistics] Journal Articles

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