| 題名: | How to develop Taiwan's tourism nation brand |
| 作者: | 陳俊安
Chun-An, Chen |
| 貢獻者: | 國際企業學系
International Business |
| 關鍵詞: | Nation brand;tourism;decision making trial and evaluation laboratory (DEMATEL);maximum mean |
| 日期: | 2011 |
| 上傳時間: | 2014-06-27 10:49:13 (UTC+8) |
| 摘要: | Globalization and the intensification of economic competition are increasing demand for nation brands.
Tourism has a significant association with nation brand for the rapidly growing tourism industry in the
future. A good nation brand will help a country' |
| 顯示於類別: | [國際企業學系] 期刊論文
|
