分時渡假旅遊業者實施會員制年費與年限策略之研究

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Title:	分時渡假旅遊業者實施會員制年費與年限策略之研究
Authors:	張靖 Chang, Ching
Contributors:	運輸科技與物流管理學系 Transportation Technology and Logistics Management
Keywords:	分時渡假;定價策略;賽局理論;綁約年限 time share;price strategy;game theory;hassle
Date:	2010
Issue Date:	2014-06-27 10:48:08 (UTC+8)
Abstract:	休閒遊憩業者引用分時渡假(Time Share)的制度不僅可以廣泛地吸引消費者，同時也增加經營利潤，然而如何制訂會員制的年費與年限，將是分時度假制度一個重要的經營策略。本研究應用賽局理論以及Hassle的觀念，構建兩階段賽局理論模型探討提供有無綁約年限策略對消費者的決策選擇、業者定價與經營利潤的影響效果。研究結果顯示：(1)業者採用有綁約年限策略有助於提高其市場佔有率及利潤水準，(2)視會員的旅遊效用價值的差異，當差異低時宜採取高入會費與長年限策略，當差異大時宜採取入會費與年限多樣化策略，相對地會使得業者 The timeshare industry has rapidly matured over the previous 30 years in the international marketplace. After timeshare concept has been adopted by local industry, the timeshare industry has also been growing very fast in the beginning years. However, the
Appears in Collections:	[Department of Transportation Technology and Logistice Management] Journal Articles

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