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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35679


    Title: Exploration Convenience Store Service Quality Phenomenon in Taipei by Experiential Marketing with Kano Model
    Authors: 劉光泰
    Liu, Kuang-Tai
    Contributors: 工業管理學系
    Industrial Management
    Keywords: Experiential Marketing;Kano Model;Convenience Store
    Date: 2011
    Issue Date: 2014-06-27 10:45:56 (UTC+8)
    Abstract: Traditional marketing emphasizes on selling a product’s features, functional characteristics and performance. In the Experiential Marketing, Bernd Schmitt said “Customers want to be entertained, stimulated, emotionally affected and creatively challenged,”
    Appears in Collections:[Industrial Management] Journal Articles

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