Chung-Hua University Repository:Item 987654321/35671
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35671


    Title: Starbucks Experience Explored in Taipei
    Authors: 劉光泰
    Liu, Kuang-Tai
    Contributors: 工業管理學系
    Industrial Management
    Keywords: 無
    無
    Date: 2012
    Issue Date: 2014-06-27 10:45:30 (UTC+8)
    Abstract: 無
    Abbott (1955) noted that what customers actually want are not products, but pleasant purchase experiences. A person experiences an emotion connected to a product, service, brand, company, people, or idea through interaction and memorable experiences by ex
    Appears in Collections:[Industrial Management] Journal Articles

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