The Key Consumer Factors of Choosing Near Field Communication Technology in Mobile Phone

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Title:	The Key Consumer Factors of Choosing Near Field Communication Technology in Mobile Phone
Authors:	余耀順 yawshunyu
Contributors:	財務管理學系 Finance
Keywords:	Near Field Communication (NFC) Technology;perceived usefulness;perceived ease of use;consumers attitudes NFC;SEM;Ease of use;consumer attitutes
Date:	2011
Issue Date:	2014-06-27 10:44:29 (UTC+8)
Abstract:	The Multi-Level function served by mobile phones have been employed by telecommunication firms to attract a middle range of mobile phone users. The purpose of this study is to explore the key consumer factors which influence the choice mode by the mobile The Multi-Level function served by mobile phones have been employed by telecommunication firms to attract a middle range of mobile phone users. The purpose of this study is to explore the key consumer factors which influence the choice mode by the mobile
Appears in Collections:	[Department of Finance] Journal Articles

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