小費給予制度差異化與旅遊團費競爭

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Title:	小費給予制度差異化與旅遊團費競爭
Authors:	鄧瑞兆 Teng, Ruey-Jaw
Contributors:	企業管理學系 Business Administration
Keywords:	小費給予制度;小費全包制;旅遊團費;領隊服務;網路效果 Tipping system;Tip-included system;Tour price;Tour leader service;Network effect
Date:	2009
Issue Date:	2014-06-27 10:41:57 (UTC+8)
Abstract:	策略性運用小費給予制度可以成為觀光旅遊業者創造差異化的服務策略。本文建構旅遊經濟模型探討在觀光旅遊產業中，廠商間實施差異化的小費給予制度對廠商利潤，遊客消費者剩餘，以及社會福利的影響。模型的分析結果顯示：(1)廠商策略性地實施與競爭對手差異化的小費給予制度，亦即小費全包制，不但可提高其利潤水準，而且也使競爭對手的利潤水準提高。 (2)廠商實施差異化的小費全包制並不一定會造成其遊客付出較高的總旅遊團費。實施小費全包制的廠商策略性地運用小費給予制度並結合領隊服務，以創造具有差異化的服務策略才是其經營競爭力的根 Strategically adopted the tipping system created by tourist firms can be the profitable differentiated service strategy. This paper setups a tourism economics model to analyze how the differentiated tipping systems performed by the firms have the effects
Appears in Collections:	[Department of Business Administration] Journal Articles

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