Chung-Hua University Repository:Item 987654321/35513
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35513


    Title: 從網路外部性與消費者涉入類型觀點探討市場佔有率與消費者品質知覺關係之研究
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: network externality;involvement type;quality perception
    Date: 2005
    Issue Date: 2014-06-27 10:40:47 (UTC+8)
    Abstract: The purpose of this research is to examine the relationship between market share and quality perception from perspectives of network externality and customer involvement differences. According to the study of Hellofs and Jacobson (1999), the relationship
    Appears in Collections:[Department of Finance] Journal Articles

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