How Well Do You Know Your Customers? A Three Dimension Gaps Analysis

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Title:	How Well Do You Know Your Customers? A Three Dimension Gaps Analysis
Authors:	蔡明春 Tsai, Ming-Chun
Contributors:	企業管理學系 Business Administration
Keywords:	Service Quality;Gaps Model;Important-Performance Gap Analysis (IPGA)
Date:	2013
Issue Date:	2014-06-27 10:38:24 (UTC+8)
Abstract:	Service quality is as crucial to a business as a compass is to a ship. Tools for evaluating the ways of achieving service quality have been eagerly pursued with great effort; however, most evaluation instruments have been focused on the levels of customer
Appears in Collections:	[Department of Business Administration] Journal Articles

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