Consumers' intention to use Mobile-Menu and destination clusters

CHUR > College of Management > Department of Business Administration > Journal Articles > Item 987654321/35418

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35418

Title:	Consumers' intention to use Mobile-Menu and destination clusters
Authors:	蔡明春 Tsai, Ming-Chun
Contributors:	企業管理學系 Business Administration
Keywords:	Mobile-Menus;Technology Acceptance Model (TAM);Technology Readiness Index (TRI);Mobile communications
Date:	2013
Issue Date:	2014-06-27 10:38:22 (UTC+8)
Abstract:	This study aimed to investigate consumers’ intention to use Mobile-Menu and the effect of consumers’ technology readiness on their attitude towards and behavioral intention to use Mobile-Menu. Furthermore, this study explored the differences in Mobile-Men
Appears in Collections:	[Department of Business Administration] Journal Articles

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